So you’d like to work with me?
Are you excited about turning your ideas into a stunning brand identity? Here's a detailed look at how we can make magic together. From our first chat to the final design, this guide will walk you through every step of my process.
1. Reach Out & Connect
The journey begins with you reaching out via my contact form. Share some details about your project, and if it looks like a good fit, I’ll respond with a link to schedule a call.
What to Expect:
Contact Form: Fill out the form with your information and project details.
Scheduling: I’ll send you a link to book a discovery call at your convenience.
2. Discovery Call
Next, we’ll have a complimentary discovery call. This is where you’ll share your ideas, dreams, and goals for your brand. I’ll explain my process and how we can work together to make your vision a reality. We’ll also discuss the project scope, your goals, timeline, and budget, with this information I can put together a custom proposal for you…
What to Expect:
Idea Sharing: Tell me all about your brand, target audience, and what you hope to achieve.
Process Overview: I’ll walk you through my design process and answer any questions you may have.
3. Custom Proposal
After our call, I’ll put together a custom proposal for your project. This proposal will include detailed information about my process, the timeline, and most importantly, the pricing. If you are happy with this proposal, we can move on to the next step.
What to Expect:
Detailed Information: Learn more about my background and how I work.
Project Scope: Clear outline of the project timeline and milestones.
Pricing: Transparent pricing details so you know exactly what to expect.
4. Final Details
Once you approve the proposal, I’ll send you a link to our shared Notion workspace where you’ll be able to find a help guide on using notion, a contract & the down payment invoice. Signing the contract and making the down payment officially kickstarts our project.
What to Expect:
Notion: This is where we will be continuing a lot of our communication & file transfer from this point on.
Contract: Review and sign the contract to make our collaboration official.
Invoice: Settle the down payment to get things rolling.
5. Strategy
With the formalities out of the way, we dive deeper into your brand identity. In our Notion workspace you’ll be able to find a detailed questionnaire designed to dig into your brand, goals, niche, target audience, key competitors, and more. Once you fill that out, I’ll analyze your answers & also conduct my own research about your industry. These findings are then compiled into a neat slideshow along with a mood board to help us kick off the visual direction.
What to Expect:
Questionnaire: Fill out a detailed questionnaire about your brand.
Research: I’ll analyze your answers & do my own research about your market to better understand your market and competitors.
Visual Direction Document: This document will have all of the compiled research & findings, and a mood board to help us kick off the visual direction.
6. Visual Identity
Once we’re aligned on the visual direction, the creative work begins! I’ll start with the logo design, typography, and color palette. I’ll present my designs and explain my choices, incorporating your feedback until we perfect the look. Once this is perfected we will start on other brand assets.
What to Expect:
Logo Design: Initial concepts for your logo.
Typography & Colors: Recommendations for fonts and color palettes.
Feedback Loop: Review and refine the designs based on your input. The amount of feedback rounds is established during the proposal phase.
Notion: All presentations are uploaded to Notion & you’ll be able to find feedback forms there as well. We can also always jump on a call if we need to clarify things further.
7. Brand Assets
With the logo finalized, we move on to other brand assets. This includes everything from business cards to social media templates. I’ll present the designs, and we’ll go through feedback rounds to ensure everything is perfect.
What to Expect:
Asset Design: Creation of various brand assets based on your needs.
Review & Refine: I continue incorporating your feedback until it is perfect.
Final Delivery: All assets will be prepared and ready for you to use.
8. Done!
Once you’re happy with the final result, I’ll export all the files in a way that’s easy for you to use. I’ll also put together brand guidelines for you to refer back to & help you maintain consistency.
What to Expect:
File Delivery: All final files provided in various formats.
Brand Guidelines: A comprehensive guide on how to use your new brand identity.
Ongoing Support: I'm here to help if you need any further assistance.
Final Thoughts
Working together to create your brand identity is a collaborative and exciting journey. From our initial chat to the final design, each step is tailored to ensure your brand stands out and truly represents your vision.
