What is brand strategy????
Having a strong brand identity will allow us to create an intentional, beautiful & effective brand identity. Butttt what does this brand strategy actually include?? Click to learn more!
So you’d like to work with me?
Are you excited about turning your ideas into a stunning brand identity? Here's a detailed look at how we can make magic together. From our first chat to the final design, this guide will walk you through every step of my process.
Organising project files to optimise my workflow
Behind every final design project lies an efficient workflow – after some years of experience (read: trial-and-error), I’ve landed on a solid file organisation system that clears my mind rather than clutter it.
The importance of consistency in branding
A consistent brand identity can foster recognizability, dependability, and desirability, whilst inconsistent branding can confuse customers, dilute the message, and ultimately hurt the business.
Favorite font foundries & designers
Font selection plays a crucial role in branding, as it has the power to convey the essence of a brand with just a few strokes. To help you on the typographic quest, I’ve compiled a list of some of my favorite font foundries & font designers. ✨
What does a brand consist of?
Design is such an important part of branding that (if done correctly) can communicate the nature of a brand wonderfully & enable it to stand out in a crowd.